MARKET RESEARCH AND SURVEYS
CALL CENTER:
It can carry out telephone interview campaigns for various market studies or opinion polls, immediately filling in the subjects’ answers in an online form. The advantages of using a call center for such activities are obvious: completing questionnaires in a short time, statistics available in real time, quick access to accurate information, etc.
WHY IS A MARKET SURVEY NEEDED?
Polls are a tool for asking community members for their opinions on products, campaigns, policies, articles, or any activity. Market surveys are meant to check whether a product, service or any other activity has been successful, what needs to be improved, as well as consumer data.
TYPES OF SURVEYS:
– opinion surveys, SWOT surveys, surveys regarding the quality of products and services, information surveys and sales of products;
– surveys regarding the media market (radio stations, TV stations, newspapers and magazines, web surveys);
– surveys on consumers of products: drinks, food products, sweets, etc.;
– surveys on political preferences (parties, political persons, groups of individuals);
– tourism surveys – the areas preferred by the population are researched according to certain criteria (age, sex, earnings, etc.), the amounts allocated to vacations, etc.
SURVEY QUALITY
The quality of an opinion poll depends on the way it is conducted: the staff (quality, language, physical appearance), the location, the information provided to the interviewee, the time required to complete the questions, and other characteristics.
The collection of information is based on the use of questionnaires provided by the company receiving the opinion survey. The people included in the survey are selected based on certain criteria so as to cover a maximum variety of individuals.
Both one-off surveys and periodic surveys can be carried out, following the evolution of the process over time. You are provided with both periodic information (during the course of the survey) and the final centralized information and related conclusions.